Market research, market analysis, and marketing are classical fields of application for statistics. Ideally, we accompany our customers already in the planning stages of market research projects, i.e. sampling procedures and questionnaire methodology (scaling, formulation questions, pre-tests, reliabilities, and validity investigations).
Frequently however we are only brought in after the data are gathered already. We then advise on the method choice or conduct the statistical evaluations, either based on existing raw data or on the tables from the first use by either the client or the previously assigned institute.
As clients from the marketing industry you need reliable data, numbers, and facts, to make forecasts – sound predictions about markets, customers, competitors, and much more. This poses a challenge for forecast accuracy, likewise data from different sources, with different periods of validity, and varied base factors. Profit from our expert know-how in statistics, in particular data mining and multivariate statistics, to make the optimal decisions regarding customer acquisition and retention, customer loyalty and customer value. We bring in our experience in handling large data sets and missing data. Owing to outstanding knowledge in SPSS, R, Excel, and Powerpoint, our work integrates smoothly into existing systems, and we provide professional result visualizations. By applying geographic information systems (GIS) we present our findings also in the form of clear maps.